Nio Delivers Record 10,000+ EVs in One Week as Onvo L90 SUV Surges Toward 30,000 Units Milestone

Nio Inc, a prominent player in China’s rapidly evolving electric vehicle (EV) sector, has accomplished a key feat in automotive history, achieving weekly deliveries of more than 10,000 vehicles for the first time across its family of brands. This remarkable achievement underlines not only Nio’s growing influence but also the shifting dynamics within China’s fiercely competitive EV market. The week in question saw stellar performances from Nio’s three pivotal brands: the Nio main brand, the value-focused Onvo sub-brand, and the youth-centric Firefly segment, each contributing significantly to this new record.

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Driving Forces Behind Nio’s Surge: Multi-Brand Excellence

Nio’s strategy of brand diversification has been validated by these recent results. The main Nio brand, recognized for its luxury and premium electric models, contributed over 4,000 deliveries during the week. Meanwhile, Onvo, which was launched as an accessible, family-oriented brand to appeal to a broader section of the market, broke its own records by delivering over 5,000 units in seven days. The company’s third pillar, Firefly, aimed at younger buyers and those entering the EV market, added more than 1,500 deliveries, strengthening Nio’s multi-segment reach in a single week.

The Onvo L90: Rapid Ascent to Market Leader

A central driver of Nio’s recent momentum is the Onvo L90, an all-electric SUV launched on July 31, 2025, with first customer deliveries beginning on August 1. Since its launch, the L90 has been met with enthusiastic consumer response, particularly among families and urban professionals seeking a balance of advanced technology, practicality, and affordability. In just a few short months, the Onvo L90 has not only set new company records for production and sales but has also started to redefine expectations for mass-market EVs in China.

Last week alone, over 3,500 units of the L90 were delivered, marking an all-time high for the model and highlighting its rapidly increasing production capacity—up 50% compared to the prior month. Nio’s ability to ramp up manufacturing in response to demand is significant in an industry often hampered by supply chain and logistics constraints. By the end of September 2025, Onvo had delivered 21,572 L90 units in total, having already crossed the 20,000-unit threshold on September 29. The report notes that the Onvo L90 is set to reach a cumulative 30,000 deliveries this week, an extraordinary accomplishment for a model on the market only since August.

High-End Innovation: Nio ES8 Enters Volume Production

While Onvo’s rise grabs headlines, Nio remains committed to technological leadership. On September 20, Nio unveiled the third-generation ES8 during its 2025 Nio Day event, and deliveries commenced the very next day. The ES8 represents Nio’s continuous investment in premium electric SUVs, now incorporating advanced battery technology, enhanced intelligent driving systems, and a refined luxury experience. In September, Nio recorded 2,803 ES8 deliveries—a monthly record for the model since January 2019—reinforcing the strength of Nio’s flagship SUV as a core component of its premium portfolio.

Volume production of the ES8 signals Nio’s capacity to meet mixed market demand for both mass-market and high-end EVs. As the ES8 continues to evolve, it serves as a technological showcase for the brand and maintains Nio’s competitive edge among discerning buyers.

Firefly’s Distinct Identity: Special Editions and Market Growth

Firefly, which focuses on novel designs and youthful branding, has experienced its own successes with its eponymous EV. First launched on April 19, 2025, Firefly entered the Chinese market with an aim to attract young urban buyers and enthusiasts keen on unique designs and a compact urban driving experience. Late summer and early fall saw the release of limited-run special editions—the Nomadic Maillard Edition (333 units) in August and the Night Creature Edition (666 units) in October—which have driven demand through exclusivity and distinctive styling. These releases underscore Nio’s understanding of niche marketing and help the Firefly brand maintain momentum and buzz in a dynamic market.

Challenges and Changing Disclosure Practices

It’s important to note that the sharing of detailed weekly sales figures, including those published in the article, is based on insurance registration data rather than direct company disclosures or public financial statements. Traditionally, Chinese industry bloggers and social media influencers have provided weekly vehicle delivery updates each Tuesday, contributing to market transparency and competitiveness. However, increased regulatory scrutiny in China has caused many data providers to suspend sharing such real-time figures in recent weeks, raising questions about the future flow of sales and delivery information.

The Bigger Picture: Leapmotor and Competitive Dynamics

The successes of Nio and its brands are set in the context of an exceptionally lively and ambitious EV landscape across China. Leapmotor, another local competitor, delivered 13,000 vehicles during the same week, including over 7,700 units from its C-series and over 4,500 from its B-series. These figures add significant context, highlighting that Nio’s performance, while impressive, exists within a sector where high production and rapid delivery growth are fast becoming the norm. The race among domestic EV makers is not only about scale but also about developing the right product mix and branding to attract new customers as market penetration deepens.

Limited Editions and Brand Innovation

Recent product launches further illustrate how Nio leverages exclusivity and special editions to galvanize interest. For instance, the Nio ET5 Touring wagon saw a limited run of 555 units beginning October 17. Meanwhile, Firefly’s Night Creature and Nomadic Maillard special editions—each constrained to 666 and 333 units, respectively—reflect this playbook, as does the Onvo L90’s meteoric rise from a brand launched just months ago. These tactics not only drive short-term sales but also cultivate a sense of loyalty and excitement among enthusiasts and early adopters.

Conclusion: Nio’s Multi-Brand Momentum Sets New Industry Standards

In summary, Nio’s record-setting week is a microcosm of broader trends reshaping the global electric vehicle industry. The company’s multifaceted approach—combining luxury innovation, mass-market scalability, and niche brand differentiation—has positioned it at the forefront of China’s transition to electric mobility. As Onvo’s L90 approaches the 30,000-delivery milestone, the ES8 enters new phases of production, and Firefly captures youthful imaginations with exclusive designs, Nio demonstrates that agility, strategic diversity, and strong execution remain crucial advantages in a surging yet increasingly complex market.

Meanwhile, evolving regulatory dynamics and intensifying competition ensure that Chinese EV makers like Nio and Leapmotor remain relentless, forever pushing the envelope in technology, production, and marketing.