Kinetic Green E Luna Prime Launched at ₹82,490: A Modern Electric Moped for India

India’s electric two-wheeler market is growing rapidly, and one of the latest additions is the Kinetic Green E Luna Prime. Officially launched at an ex-showroom price of ₹82,490, this electric moped is designed to deliver affordability, practicality, and modern features in one package.

The new model builds on the legacy of the iconic Kinetic Luna—a household name in India during the 1970s and 80s—reviving its utilitarian spirit but in a fully electric avatar. With upgraded features, improved range options, and an economical running cost, the E Luna Prime is positioned to challenge not only other EVs but also conventional petrol motorcycles in the 100cc–110cc segment.

Let’s take a deep dive into what makes this launch important, what the E Luna Prime offers, and how it fits into India’s changing mobility landscape.

Table of Contents

A Nostalgic Brand, Reborn in Electric Form

The original Luna was a symbol of affordable mobility in India, particularly in smaller towns and rural areas. Its lightweight body, simple mechanics, and affordable pricing made it popular among middle-class households.

Kinetic Green, the EV arm of the Kinetic Group, has now revived this brand with a modern twist. Instead of relying on petrol engines, the E Luna Prime brings clean energy, lower running costs, and a set of features designed for today’s riders who want economy and style without compromising on practicality.

What’s New in the E Luna Prime?

The Prime version of the E Luna introduces several upgrades compared to earlier models. Here are the highlights:

1. Two Range Options

The E Luna Prime is available in two variants: one with a range of 110 km per charge and another with 140 km per charge. This flexibility allows buyers to pick a model that best suits their daily commuting needs.

2. Modern Wheels & Tyres

Instead of traditional spoke wheels, the Prime gets 16-inch alloy wheels with tubeless tyres. This improves durability, enhances safety against punctures, and gives the moped a more premium appearance.

3. Improved Lighting

A full LED headlamp is now standard. Not only does this improve nighttime visibility, but it also consumes less energy, helping extend battery life.

4. Digital Instrument Cluster

The outdated analogue console has been replaced with a digital color display, which shows important details such as speed, battery status, and range in a modern, easy-to-read format.

5. Utility-Focused Design

The E Luna Prime has a front carrier for light cargo, making it a practical option not just for personal commuting but also for small businesses, delivery riders, and shopkeepers.

6. Styling Upgrades

The Prime carries a more striking look with a bright red frame, silver side panels, sporty graphics, and a tall windscreen. These touches make it look fresh and contemporary while still retaining its moped identity.

Technical Specifications

While not all technical details are officially revealed, here’s what we know so far about the Kinetic Green E Luna Prime:

Feature	Specification
Price (ex-showroom)	₹82,490
Range options	110 km / 140 km per charge
Wheels	16-inch alloy wheels
Tyres	Tubeless
Lighting	Full LED headlamp
Display	Digital color console
Running cost	Approx. ₹0.10 per km
Estimated monthly cost	Around ₹2,500 (ownership + running)

The 140 km variant is expected to use a slightly larger battery pack compared to the standard model, while both versions are likely to offer a top speed of around 50–55 km/h, making them ideal for city rides.

Price Positioning

At ₹82,490, the E Luna Prime is priced above the entry-level E Luna but still remains within reach of the commuter segment. Considering the added features—LED lighting, digital display, alloy wheels, and higher range—the Prime justifies its premium tag.

Compared to petrol-powered 100cc motorcycles, the initial price may seem similar or slightly higher. However, when long-term savings on fuel and maintenance are factored in, the E Luna Prime can prove far more economical.

Running Costs and Savings

One of the strongest advantages of the E Luna Prime is its extremely low running cost. Kinetic Green claims it costs just 10 paise per km to operate.

To put this into perspective:

A petrol bike running 50 km a day could cost over ₹3,000–₹4,000 per month on fuel alone.
The E Luna Prime, on the other hand, may cost only around ₹250–₹300 per month in electricity for the same distance.

Additionally, Kinetic Green estimates total ownership costs (including EMI, charging, and maintenance) to be around ₹2,500 per month. Some reports even suggest potential annual savings of up to ₹60,000 compared to petrol bikes.

Target Audience: Who Should Buy It?

The E Luna Prime is designed to serve multiple categories of users:

Daily Commuters – Office-goers and students looking for a budget-friendly, low-maintenance ride.
Small Business Owners – Shopkeepers, delivery riders, and traders who need a reliable vehicle for short-distance transport.
Rural & Semi-Urban Users – Areas where petrol prices bite hard and commuting distances remain moderate.
Eco-Conscious Buyers – Those looking to cut their carbon footprint while saving money.

Competition in the Market

The Indian EV two-wheeler space is becoming increasingly competitive. Let’s see how the E Luna Prime stacks up:

Against EV scooters – While brands like Ola Electric, Ather, and Hero Electric focus on scooters, the E Luna Prime takes a different approach by being more utility-oriented, practical, and rugged.
Against petrol bikes – The Prime is positioned as an alternative to 100–110cc motorcycles. Though petrol bikes may offer higher speeds and instant refueling, they lose out on long-term savings and maintenance costs.
Unique advantage – The nostalgia of the Luna name, combined with practical features like cargo space and a digital display, sets it apart from generic scooters and motorcycles.

Advantages of the E Luna Prime

Low running costs – At just 10 paise per km, it’s far cheaper than petrol bikes.
Practical design – With cargo space and a strong frame, it suits both commuters and small businesses.
Modern features – Alloy wheels, tubeless tyres, LED headlamp, and digital console give it a fresh look.
Eco-friendly mobility – Zero tailpipe emissions contribute to cleaner cities.
Flexible range options – Buyers can choose between 110 km and 140 km variants depending on their needs.

Challenges and Limitations

While promising, the E Luna Prime isn’t without challenges:

Charging time – Without fast charging, full charging could take several hours.
Battery degradation – Over years, range may drop as the battery ages.
Speed limitations – With a top speed of ~50 km/h, it’s not ideal for highways or long-distance rides.
Service availability – Although Kinetic Green has 300+ dealerships, rural areas may still face servicing delays.

Broader Impact on India’s EV Industry

The launch of the E Luna Prime highlights important trends in India’s EV sector:

Utility focus – EVs are no longer limited to fancy scooters; practical, work-oriented models are emerging.
Cost parity with petrol bikes – With rising fuel prices, EVs are starting to look more attractive financially.
Nostalgic revivals – Legacy names like Luna are being modernized to tap into both brand recall and new market demand.
Growing acceptance – More Indian buyers are now open to considering EVs as primary vehicles rather than secondary options.

Conclusion

The Kinetic Green E Luna Prime is a strong step forward in making electric mobility practical, affordable, and appealing to the masses. At ₹82,490, it’s positioned competitively against petrol bikes while offering huge savings in the long run.

Its mix of modern features—LED headlamp, digital display, alloy wheels—alongside utilitarian aspects like cargo space and low running cost makes it a unique product in India’s EV space.

For city commuters, small businesses, and eco-conscious buyers, the E Luna Prime represents not just a ride, but a cost-effective mobility solution for the future.