Land Rover India slashes prices after the GST rate cut! Range Rover, Defender, and Discovery models get massive discounts of up to ₹30 lakh. Here’s the full price list, reasons behind the reduction, and what it means for luxury SUV buyers.

The Indian luxury car market just received a game-changing update. Land Rover has announced a massive price drop across its SUV lineup, following the Indian government’s decision to reduce the Goods & Services Tax (GST) rate on large luxury vehicles.

With immediate effect, popular models such as the Range Rover SV, Range Rover Sport, Defender, Discovery, Evoque, and Velar have become more affordable, with price cuts ranging from ₹4.5 lakh to over ₹30 lakh. This unprecedented move is already being hailed as a boon for SUV buyers who have long considered these cars out of reach due to high taxation.

Table of Contents

Why Did the Prices Drop? GST Changes Explained

Until now, luxury SUVs in India were subjected to one of the highest tax slabs in the automobile industry. A typical Land Rover SUV attracted:

28% GST
22% Compensation Cess
Effective tax: 50% on ex-factory cost

With the new GST rule, the Compensation Cess has been removed, and GST has been restructured to bring the overall tax rate down to 40%.

That 10% difference may sound small, but in the case of cars priced at ₹2–4 crore, it translates into savings worth lakhs of rupees for buyers.

Land Rover Models: Old vs New Prices

Here’s a detailed breakdown of the before and after prices of major Land Rover SUVs:

Model	Old Price	New Price	Price Cut
Range Rover SV 4.4-litre Petrol	₹4.56 Cr	₹4.25 Cr	₹30.40 Lakh
Range Rover SV 3.0-litre Diesel	₹4.10 Cr	₹3.83 Cr	₹17.40 Lakh
Range Rover Autobiography 3.0-litre Petrol	₹2.75 Cr	₹2.57 Cr	₹18.30 Lakh
Range Rover HSE 3.0-litre Diesel	₹2.48 Cr	₹2.31 Cr	₹16.50 Lakh
Range Rover Sport Edition Two 4.4-litre Petrol	₹2.95 Cr	₹2.73 Cr	₹19.70 Lakh
Range Rover Velar Autobiography (Petrol/Diesel)	₹89.90 Lakh	₹83.90 Lakh	₹6.00 Lakh
Range Rover Evoque (Petrol/Diesel)	₹69.50 Lakh	₹64.90 Lakh	₹4.60 Lakh
Defender Octa Edition One	₹2.79 Cr	₹2.60 Cr	₹18.60 Lakh
Defender Octa	₹2.59 Cr	₹2.42 Cr	₹17.30 Lakh
Defender 110 X-Dynamic HSE 5.0 Petrol	₹1.49 Cr	₹1.39 Cr	₹9.90 Lakh
Discovery Tempest 3.0-litre Diesel	₹1.49 Cr	₹1.39 Cr	₹9.90 Lakh
Discovery Sport (Petrol/Diesel)	₹67.90 Lakh	₹63.40 Lakh	₹4.50 Lakh

These are some of the biggest reductions seen in recent years, making Land Rover SUVs more competitive than ever in India.

What This Means for Buyers

Luxury Becomes More Accessible
Buyers who previously saw the Range Rover or Defender as a dream purchase may now seriously consider it, thanks to the lowered entry price.
Higher Resale Value
Existing Land Rover owners may worry about depreciation. However, since this is a tax-driven cut, resale values are unlikely to drop drastically because the brand prestige remains intact.
Competitive Advantage
With this move, Land Rover gains a clear edge over rivals like Mercedes, BMW, and Audi, who are expected to follow with their own price adjustments soon.
Timing the Purchase
Since the new prices are effective immediately, buyers don’t need to wait until the official GST enforcement date (22nd September 2025). Booking a Land Rover now could mean significant savings.

Comparison with Rivals

While Land Rover has already announced its price cuts, luxury rivals are still reviewing their pricing strategies. Here’s what to expect:

Mercedes-Benz: Models like the GLE, GLS, and G-Wagon could see ₹10–25 lakh reductions.
BMW: The X7 and XM may also get price cuts of ₹8–20 lakh.
Audi: Q8, Q7, and RSQ8 prices are expected to come down by ₹7–18 lakh.

If competitors follow suit, the entire luxury SUV segment will experience a shift, making 2025 the best year in recent memory for luxury car buyers in India.

Expert Opinion: Industry Reaction

Automobile analysts believe that this GST revision will boost luxury car sales in India, a segment that has been relatively small compared to global markets.

“With lower taxes, India is finally moving towards making luxury cars more affordable. This could help brands like Land Rover expand their footprint beyond Tier-1 cities,” says an auto market expert.

Dealers are also optimistic, expecting a surge in bookings during the festive season.

Customer Perspective

Many potential buyers had been postponing purchases due to high costs. Now, with these price drops, the psychological barrier of affordability has lowered.

For instance, someone considering a high-end Mercedes GLS may now cross-shop a Land Rover Range Rover because of the new pricing advantage.

GST Impact on the Indian Luxury Car Market

India has long been considered one of the most expensive places to buy luxury cars, largely due to high import duties and taxes.

With the removal of Compensation Cess, the industry is hopeful that:

More buyers will upgrade to luxury cars.
India’s luxury car penetration, currently less than 2% of total car sales, will increase.
Brands will be encouraged to bring more variants and models to the Indian market.

Should You Buy a Land Rover Now?

If you were on the fence about purchasing a Land Rover, now is the right time. The combination of:

GST reduction
Festive season offers
Immediate availability of new prices

makes it one of the best windows to buy a luxury SUV in India.

FAQs

1. Why did Land Rover reduce prices in India?
Land Rover reduced prices due to the GST rate cut, which lowered the overall tax on large SUVs from 50% to 40%.

2. Which Land Rover model got the biggest price drop?
The Range Rover SV 4.4-litre petrol received the largest cut of over ₹30 lakh.

3. Are these price cuts temporary or permanent?
They are permanent since they are linked to the revised GST tax structure.

4. Do I need to wait until 22nd September for the new prices?
No. Land Rover has already implemented the new prices with immediate effect.

5. Will Mercedes, BMW, and Audi also reduce prices?
Yes, other luxury brands are expected to follow suit, although official announcements are still awaited.

6. Does this affect resale value of existing Land Rovers?
Not significantly, as the cuts are tax-driven and Land Rover’s brand value remains strong.

7. How much can buyers save now?
Depending on the model, savings range from ₹4.5 lakh to over ₹30 lakh.

Final Thoughts

The GST rate cut has given Indian buyers a once-in-a-decade opportunity to own luxury SUVs at more reasonable prices. Land Rover, by acting quickly, has stolen the spotlight with massive price reductions.

For many enthusiasts, this could be the moment they’ve been waiting for — owning a Range Rover, Defender, or Discovery just became more attainable.

With competitors likely to follow, 2025 may be remembered as the year that redefined luxury car affordability in India.

Land Rover Price Cut After GST Rate Reduction